The Radius
The ZipQuarry newsletter on local sales and marketing trends, written for owner-led service businesses who do their own prospecting — commercial cleaners, HVAC and IT contractors, landscapers. No growth-hacking, no volume tricks. Each one comes with something you can use, not just read.
The open-rate research is real, and it was run on bulk marketing email sent to people who opted in. Which four rules hold for cold local outreach, why the emoji finding inverts, and both hundred-word lists in full.
With a subject-line checker
Lead tools price a territory like a stream. Inside a fixed radius it is a stock, and you can finish it. The arithmetic for how much work yours holds, and the point below which we would tell you not to subscribe.
With a territory sizer
A radius is a cost decision wearing the costume of a map setting. How to size one from the route you already run, why one number is really three, and what actually changes when you widen it.
With a drive-cost calculator
It fails at the first line, not the call to action. What to look up before you write, the difference between sounding personal and having looked, and the six things to cut.
With an angle worksheet
Most replies arrive after the first email rather than to it. How many touches, how far apart in working days, why each one has a different job, and the reason the standard breakup email produces replies you do not want.
With a cadence planner
What CAN-SPAM and CASL require of a five-line note from a two-person company, the five assumptions that get owners in trouble, and a five-minute checklist to run before any new outreach.
With a pre-send checklist
The Radius
The Radius is the ZipQuarry newsletter on local sales and marketing trends — what is changing in how small service businesses find and win local clients. A few times a month, and nothing else.
See it work
Sign in with Google, tell ZipQuarry what you sell and how far you travel, and it goes and finds those businesses. Seven days free, no card, and nothing is sent to anybody until you have read it and pressed send yourself.